It seems you can really target a different market in UK especially for localized products. When buying flowers in the US, you can always go to 1800Flowers who actually own the domain name flowers.com. But if I wanted to send flowers to the Philippines, I really do not know what website to use yet. But for flowers in UK, I already know who to trust, that would be Seranata Flowers. They have a user-friendly shopping cart, with some AJAX driven thumbnail previewing. Here are some flower arrangements that I believe my wife would love.