Yahoo was a search engine leader for a long time… then Google comes out and just changes how a lot of things are done.
Google changed how search engines should work
Google’s GMail changed how Yahoo and MSN hotmail works.
Google’s Blooger was one of the first bloggers and everyone followed. Maximizing CSS usage.
Google Maps has done something Yahoo and Mapquest have never done. Maximizing AJAX usage.
Google Earth shows a 3D landscape with 3D buildings for Google Earth Plus.
Google has XML search Engine Submissions
Get paid with Google’s AdSense
Google has a lot more to offer with their Picasa.
Google has their API code downloadable.
Google has a fast Desktop search that can even search within your email softwares.
They got a lot more going on in Google Labs.
I do not work at Google and does not get anything in endorsing Google.
And here comes Yahoo and MSN try to match Google.
They first increased their Email boxes to 200MB (GMail is still 2GB). Yahoo has a better Video search. MSN says their bot re-indexes websites every 2 days. And check Yahoo’s clean search interface: http://search.yahoo.com
Competition is tough, and it is just pushing technology, innovation and business ideals to be more creative in a short span of time.